Exercise 3: Design in Daily Life

Everything that surrounds us has to do with design. Sometimes we have everyday situations that make us feel like we’ve made a mistake, although it may actually be a design problem.

Don Norman’s example of the Norman Door helps us understand this.

Through the years, designers have been influenced by the design principles of Dieter Rams, recognized for his work as a Braun designer.

Technology and time have changed our way of seeing life and with it design, although I share the original design principles I have allowed myself to make my own interpretation of these:

Applying my redesigned principles I must analyze good and bad user experiences in my environment, for each case I chose a digital experience and two from analog life.

1. Mailchimp — it is an email marketing platform that I have used throughout my career, I have also used several of its competitors, but I always return to Mailchimp if the decision is in my hands. Why? It is very simple to use and intuitive but also the platform has a character named Freddie who has small animations that humanize and accompany you in each process, they warn you before performing an action that has no turning back or they reward you when you achieve a goal.

2. Shape O — Today I learned the name of this toy, I googled it as “Tupperware’s red and blue shapes toy”. It is a toy that was in my house when I was a kid and I have seen it in homes of many families throughout my life. The objective is simple to insert the shape in the corresponding space. It is so easy to use that a toddler can do it.

3. Hammer — Probably the first tool we all use, it is useful and it is easy to know what each side is for.

What I have learned from these redesigned principles and from the examples I have come across is that good design makes life easier and allows you to perform tasks in an almost imperceptible way.

Now let’s talk about the worst user experiences.

Design doesn’t just make things beautiful, it can also turn a simple task into a burden.

UX UI and professional over-thinker